Can store owners and managers accidentally create disengaged employees? Mike Townsend says yes. He explains why - and what you can do to prevent this from happening - in this episode of The Modern Tire Dealer Show.
Today, your salespeople and technicians must be trained to educate the customer and build trust quickly. Why? Because most of the time, difficult customers are created by you and/or your people. And you may not even realize it.
Now more than ever, you need to know if you and your salespeople are “order takers” or “sales makers.” This can be very difficult to tell based on sales and/or profit margin at your store - or virtually any store.