Bridgestone Corp. has revised its financial forecast for its fiscal 2020. The Tokyo, Japan-based company expects its revenue to increase by 3.5%. Its adjusted operating profit is expected to climb 48%.
By 2020, Bridgestone Corp. will either upgrade or replace 100% of its products. It can do that in part because it spends $1 billion: a year on research and development.
Anyone involved in the tire industry, whatever part of the world you live in, knows and understands that tire pressure is an extremely important issue when it comes to safe driving. However, try telling that to the average European driver who, it seems from recent market surveys, completely ignores the dangers of driving on under-inflated tires.
