Rich Kramer has been chairman and CEO of Goodyear Tire & Rubber Co. since October 2010. In his five-plus years at the helm, he has focused on a singular strategy: “to work from the market back” to deliver the tires dealers demand the most.
A lot of news came out of the 2016 Goodyear Dealer Conference, all aimed at preparing tire dealers for the near future and beyond. Here are five key take-a-ways from the “Breaking-Through” conference, in no particular order.
