Items Tagged with 'retail sales'

ARTICLES

Women Buy Tires, Too -- They Have the Numbers, the Influence and the Shopping Skills

Women Buy Tires, Too -- They Have the Numbers, the Influence and the Shopping Skills

Over the last few years, I’ve subscribed to a variety of blogs and company emails that provide a lot of marketing research on a weekly basis. The hot topic these days is the millennial generation. It’s interesting that much of the current research indicates that the millennial’s buying habits and preferences are migrating to mirror that of the Baby Boomers.
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Customer Experience creates loyalty

Customer Experience Creates Loyalty

I met with a multi-store tire retail business owner recently who had no idea what “Customer Experience,” aka CE, meant. When I asked him about customer service, he knew immediately what to say: “Customer service is taking care of your customers,” he passionately proclaimed.
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