Items Tagged with 'off-the-road tires'

ARTICLES

BKT Offers Bhuj Plant Update

BKT Offers Bhuj Plant Update

Last December, Balkrishna Industries Ltd. (BKT) held grand opening ceremonies for its new off-highway tire plant in Bhuj, India. Modern Tire Dealer’s Editor Bob Ulrich was there and reported on the event in our January issue, along with several online reports.
Read More
Tariffs on passenger tires make waves for Aeolus

Tariffs on passenger tires make waves for Aeolus

Aeolus Tyre Co. Ltd. is sponsoring a yacht in the Volvo Ocean Race (VOR), billed as the world’s toughest ocean race. As Mike Leverington, Aeolus general manager, United States, explained it, “No tire company has been involved in something like this. When you talk branding, you have to differentiate yourself from the pack or you are just a commodity. So by taking this on, we are differentiating our brand in sports marketing.
Read More