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Sears Is 'All In' on DieHard Tire Sales

Sears Is 'All In' on DieHard Tire Sales

Sears Holdings Corp. is lending its iconic DieHard brand to tires. Beginning this month the DieHard Silver Touring A/S will be sold in 36 T-rated sizes at all 650-ish Sears Auto Centers across the U.S. And there are more DieHard tire lines on the way, says Tom Park, president of the Kenmore, Craftsman and DieHard brands division for Sears.
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