One good thing that has come from the COVID-19 crisis has been the acceleration of digital tools in the workplace, and that includes at tire dealerships across the country. We wondered what tools and features dealers have added and relied on most in the last year.
When tire dealers think about wanting to grow and increase their local market share, they often focus on attracting more customers, retaining the ones they have and providing consumers with services that also boost the business’ profitability. Upgrading a dealership’s point-of-sale (POS) system might not seem like a priority, but software providers say it should be.
If you get 30 tire dealers in a room and bring up point-of-sale (POS) systems, prepare for 45 different opinions and a very long, passionate conversation. This month’s column is not going to endorse any particular POS system. Instead, it will help you learn to drive your POS system like the race car that it is and understand what role it plays at your dealership.
Dave Vogel says most tire dealers are sitting on a pile of money. And ignoring it. Their computers might as well be stuffed with cash, and their filing cabinets overflowing like a triple-cherry slot machine jackpot.