The Pirelli P Zero DHE will be original equipment on the new Ferrari 488 GT Modificata, a limited-edition car exclusively for use during track days and at Ferrari Club Competizioni GT events.

Pirelli & Cia SpA's Cyber Tire system will be OE on the McLaren Artura, a first for the system, which consists of a sensor in each tire that gathers and transmits data to software that has been integrated into a vehicle's computer.

It used to be that flashy sports cars ruled the ultra-high performance (UHP) tire market. But the market has also expanded as the car parc has changed. With more vehicles tuned with more performance-focused features, tiremakers have followed suit with more complex tires. The result is a healthy UHP tire market — one dealers can't afford to ignore.

Pirelli & Cie SpA has designed a custom Scorpion Zero All Season tire for the latest version of the Land Rover Defender. The tire will be original equipment on the vehicle.

Pirelli Tire North America is the latest tire manufacturer to announce a price hike. The company will raise prices on its passenger and light truck tires sold in the United States, effective Jan. 1.

Pirelli & Cie SpA is developing versions of its Winter Sottozero 3, Scorpion Winter, and P Zero Winter tires in its Elect range for electric and hybrid vehicles. 

A new, "tailor-made" Pirelli Scorpion ATR has been designed for the all-new Ford F-150 pickup.