How important is alignment service to Matt Petersen and Kent Coleman? For Petersen, it’s what sets Alignment Pros–Point S apart from competitors in Gillette, Wyo. For Coleman, it is the service that drives the most profits at his six Salt Lake City area Big O Tires stores.
Bill Leach had wanted to expand beyond his one-store tire business in Paola, Kan., for some time. So when he finally found the perfect location for a second store, about 30 miles away in Baldwin City, Kan., he was ready to roll. And one decision at least was an easy one.
There’s a segment of your potential customers with poor credit and without cash to buy tires. That leaves you in the position of either not selling them tires or working with them to secure alternative financing.