Remember when our industry’s anchor brands were a big part of the Specialty Equipment Market Association (SEMA) Show? No? You are not alone. Bridgestone, Michelin and Goodyear tires were hard to find in the Las Vegas Convention Center last year.
With upwards of 2,300 exhibit booths showcasing thousands of products, the annual four-day Specialty Equipment Market Association (SEMA) Show is an extravaganza of choice for attendees involved in the automotive industry. Yet some trends that speak to the over-arching preoccupations of tire dealers emerged from the abundance of products on display at this year’s edition, which ran Nov. 3-6 in Las Vegas.