Nokian Tyres plc will be making tires round-the-clock, seven days a week, at its plant in Dayton, Tenn, in response to rising demand. The company plans to build "as many as one million tires" at the facility this year.
Nokian Tyres Inc. is asking drivers to vote on which city has the worst roads in North America. It's part of a new consumer campaign aimed at illustrating the dangers of potholes – and highlighting the tiremaker's Aramid technology.
Nokian Tyres plc is educating dealers and consumers about the puncture-resistant Aramid technology available in a number of its products, including the recently introduced Nokian One and Nokian One HT, the company's newest all-season tires.
Nokian Tyres plc is completing work on its third tire testing facility, a $73 million center south of Madrid, Spain, that features 10 tracks and will be used to test products for the North American market and beyond.
It used to be that flashy sports cars ruled the ultra-high performance (UHP) tire market. But the market has also expanded as the car parc has changed. With more vehicles tuned with more performance-focused features, tiremakers have followed suit with more complex tires. The result is a healthy UHP tire market — one dealers can't afford to ignore.