Fuel efficiency and a quiet, comfortable ride might not be the first things that come to mind when thinking about light truck tires. But the tiremakers designing original equipment LT tires indicate those are key considerations at work in the next generation of products.

When customers arrive at your tire dealership ready to buy replacement tires for a CUV or SUV, guiding them through the selection process might seem akin to searching for a needle in a haystack.

Kumho Tire Co. Inc. is celebrating 60 years in business, but also looking to the future, promising an expanding portfolio of products and services.

Two tires from Kumho Tire Co. Inc. have won International Excellent (IDEA) Awards in the transportation category.