It used to be that flashy sports cars ruled the ultra-high performance (UHP) tire market. But the market has also expanded as the car parc has changed. With more vehicles tuned with more performance-focused features, tiremakers have followed suit with more complex tires. The result is a healthy UHP tire market — one dealers can't afford to ignore.

Kumho Tire USA is bringing two new tires to market to start 2021 — the Crugen HT51 for commercial vans and other transport vehicles — and the Ecsta V730, a performance tire designed to inspire drivers both on and off the track.

Kumho Tire USA is bringing two new tires to market to start 2021 — the Crugen HT51 for commercial vans and other transport vehicles — and the Ecsta V730, a performance tire designed to inspire drivers both on and off the track.

Fuel efficiency and a quiet, comfortable ride might not be the first things that come to mind when thinking about light truck tires. But the tiremakers designing original equipment LT tires indicate those are key considerations at work in the next generation of products.

When customers arrive at your tire dealership ready to buy replacement tires for a CUV or SUV, guiding them through the selection process might seem akin to searching for a needle in a haystack.

Kumho Tire Co. Inc. is celebrating 60 years in business, but also looking to the future, promising an expanding portfolio of products and services.

Two tires from Kumho Tire Co. Inc. have won International Excellent (IDEA) Awards in the transportation category.