Kumho Tire USA Inc. is updating its all-terrain tire offering with the Road Venture AT52.

Hyundai has selected the Kumho Crugen HP71 to be original equipment on its 2022 Santa Cruz model, which has been categorized by the auto manufacturer as a "sport adventure vehicle." Kumho Tire USA Inc. will supply the Crugen HP71 in size 245/60R18.

Il Taik Jung is the new CEO and president of Kumho Tire, the parent company of Kumho Tire USA Inc. Jung has held previous leadership positions at Kumho, including vice president of the tire manufacturer's research and development division.

Production capacity at Kumho Tire USA Inc.'s consumer tire manufacturing plant in Macon, Ga., will increase by an additional 500,000 units per year as part of an expansion initiative that is expected to be completed by the fourth quarter of 2022.

It used to be that flashy sports cars ruled the ultra-high performance (UHP) tire market. But the market has also expanded as the car parc has changed. With more vehicles tuned with more performance-focused features, tiremakers have followed suit with more complex tires. The result is a healthy UHP tire market — one dealers can't afford to ignore.

Kumho Tire USA is bringing two new tires to market to start 2021 — the Crugen HT51 for commercial vans and other transport vehicles — and the Ecsta V730, a performance tire designed to inspire drivers both on and off the track.

Kumho Tire USA is bringing two new tires to market to start 2021 — the Crugen HT51 for commercial vans and other transport vehicles — and the Ecsta V730, a performance tire designed to inspire drivers both on and off the track.

Fuel efficiency and a quiet, comfortable ride might not be the first things that come to mind when thinking about light truck tires. But the tiremakers designing original equipment LT tires indicate those are key considerations at work in the next generation of products.

When customers arrive at your tire dealership ready to buy replacement tires for a CUV or SUV, guiding them through the selection process might seem akin to searching for a needle in a haystack.