With a national inflation rate of nearly 8.5%, you would be hard-pressed to find a consumer product that has not gone up in price. That includes tires - resulting in sticker shock for some consumers who have been out of the market for several years. 

Are your customers suffering from sticker shock? You're not alone. Retail tire sales and leadership coach Mike Townsend tells you how to overcome price-related objections in this episode of The Modern Tire Dealer Show.