Fuel efficiency and a quiet, comfortable ride might not be the first things that come to mind when thinking about light truck tires. But the tiremakers designing original equipment LT tires indicate those are key considerations at work in the next generation of products.
The Falken Ziex ZE001A all-season tire in size 235/65R17 103T will roll on the 2021 Toyota Sienna. It's the first tire to be made in Sumitomo's factory in Buffalo, N.Y., selected as an original equipment fitment.
Sumitomo Rubber North America (SRNA) is helping Falken dealers maximize the impact of one of the most common and underutilized showroom assets: the flat screen TV.
Nissan North America has picked the Falken Ziex ZE001 all-season tire to be an original equipment option for the redesigned 2021 Nissan Rogue crossover.
Sumitomo Rubber North America has rolled out the all-new Falken Spiff Program for its dealers. The program offers cash rewards on every qualifying Falken brand product sold.
Autonomous vehicles are a hotbed subject in our industry, as they should be. They potentially affect everyone, even non-drivers, and certainly tire dealers. To some, it is just the next step in the evolution of transportation.
At their annual dealer meeting slightly less than one year ago, Falken Tire Corp. executives told the dealers about their aggressive plans for the North American market. The motivation for the new strategy was the dissolution of a long-standing global alliance between Falken’s parent company and Goodyear Tire & Rubber Co.
