Sumitomo Rubber Industries Ltd., parent company of Sumitomo Rubber North America, says it has developed a "groundbreaking new technology" for detecting tire wear levels.

Sumitomo Rubber Industries Ltd. plans to invest $122 million to increase daily production capacity from 8,250 tires to 14,300 tires for passenger cars, light trucks and medium trucks at its plant near Buffalo, N.Y.

Does it seem like it’s taking longer than normal for those container loads of tires that you’ve ordered from Asia to arrive? Supply chain experts discuss why and when the situation is expected to turn around in MTD Editor Mike Manges' latest editorial.

In the latest dealer forum hosted by Sumitomo Rubber North America Inc., the maker of Falken-brand tires says January results point to plenty of hopeful signs for the rest of 2021. Here’s a roundup of five things to watch.

Sumitomo Rubber North America's Falken brand is preparing for an exciting 2021 off-road racing season with what it calls "an aggressive complement of teams."

Fuel efficiency and a quiet, comfortable ride might not be the first things that come to mind when thinking about light truck tires. But the tiremakers designing original equipment LT tires indicate those are key considerations at work in the next generation of products.

The Falken Ziex ZE001A all-season tire in size 235/65R17 103T will roll on the 2021 Toyota Sienna. It's the first tire to be made in Sumitomo's factory in Buffalo, N.Y., selected as an original equipment fitment.

Sumitomo Rubber North America (SRNA) is helping Falken dealers maximize the impact of one of the most common and underutilized showroom assets: the flat screen TV.

Sumitomo Rubber North America has rolled out the all-new Falken Spiff Program for its dealers. The program offers cash rewards on every qualifying Falken brand product sold.