Sumitomo Rubber North America Inc. will raise Falken brand medium truck tire prices in the United States, Canada and Puerto Rico on Dec. 1.

Sumitomo Rubber North America Inc. will raise prices on its Falken and Ohtsu passenger, light truck and medium truck tires sold in the United States and Canada up to 10% effective Oct. 1.

During this week’s Falken Tire dealer meeting in Aspen, Colo., executives from Sumitomo Rubber North America Inc. outlined the company’s position within the market, its growth plans, industry supply issues and new product offerings that will be launched in 2022.

Competitors in five of the six classes within the Optima Ultimate Street Car Series Round 1, running on Falken Azenis RT660 tires, earned podium finishes at Las Vegas Motor Speedway, March 20-21, 2021.

Sumitomo Rubber North America's Falken brand is aiming to reach more outdoor enthusiasts as an advertising partner with Outside TV and www.outsideonline.com.

The Falken Eurowinter HS01 and Eurowinter HS01 SUV tires are studless tires that feature a new tread compound designed to perform in the harshest winter conditions.

The newest tires in the Falken lineup offer an update for winter driving: the Eurowinter HS01 and Eurowinter HS01 SUV tires are studless tires that feature a new tread compound.

It used to be that flashy sports cars ruled the ultra-high performance (UHP) tire market. But the market has also expanded as the car parc has changed. With more vehicles tuned with more performance-focused features, tiremakers have followed suit with more complex tires. The result is a healthy UHP tire market — one dealers can't afford to ignore.

The Falken brand from Sumitomo Rubber Industries Ltd. will again sponsor the Ultimate Street Car Association series in 2021, best known as “Optima’s Search for the Ultimate Street Car.”