The newest tires in the Falken lineup offer an update for winter driving: the Eurowinter HS01 and Eurowinter HS01 SUV tires are studless tires that feature a new tread compound.
It used to be that flashy sports cars ruled the ultra-high performance (UHP) tire market. But the market has also expanded as the car parc has changed. With more vehicles tuned with more performance-focused features, tiremakers have followed suit with more complex tires. The result is a healthy UHP tire market — one dealers can't afford to ignore.
The Falken brand from Sumitomo Rubber Industries Ltd. will again sponsor the Ultimate Street Car Association series in 2021, best known as “Optima’s Search for the Ultimate Street Car.”
Sumitomo Rubber North America's Falken brand is preparing for an exciting 2021 off-road racing season with what it calls "an aggressive complement of teams."
The domestic tire industry experienced a “resurgence in growth” through the third quarter, Rick Brennan, vice president of strategic planning for Sumitomo Rubber North America, said during the company’s Dec. 1 virtual dealer forum.
The Falken Ziex ZE001A all-season tire in size 235/65R17 103T will roll on the 2021 Toyota Sienna. It's the first tire to be made in Sumitomo's factory in Buffalo, N.Y., selected as an original equipment fitment.
Sumitomo Rubber North America (SRNA) will increase prices on its Falken and Ohtsu brand passenger, light truck and medium light truck tires in the United States and Canada.
Sumitomo Rubber North America, Inc. will supply Ziex ZE001 all-season tires as original equipment on front-wheel-drive models of the 2021 Nissan Rogue crossover.
Sumitomo Rubber North America (SRNA) is helping Falken dealers maximize the impact of one of the most common and underutilized showroom assets: the flat screen TV.
