Sumitomo Rubber North America Inc.'s newest commercial truck tire, the Falken BI837, is a drive position tire for super-regional use.

Sumitomo Rubber North America Inc. has promoted Cliff Stewart to director of original equipment sales for the company's Falken brand.

Sumitomo Rubber North America Inc. will raise Falken brand medium truck tire prices in the United States, Canada and Puerto Rico on Dec. 1.

Sumitomo Rubber North America Inc. will raise prices on its Falken and Ohtsu passenger, light truck and medium truck tires sold in the United States and Canada up to 10% effective Oct. 1.

During this week’s Falken Tire dealer meeting in Aspen, Colo., executives from Sumitomo Rubber North America Inc. outlined the company’s position within the market, its growth plans, industry supply issues and new product offerings that will be launched in 2022.

Competitors in five of the six classes within the Optima Ultimate Street Car Series Round 1, running on Falken Azenis RT660 tires, earned podium finishes at Las Vegas Motor Speedway, March 20-21, 2021.

Sumitomo Rubber North America's Falken brand is aiming to reach more outdoor enthusiasts as an advertising partner with Outside TV and www.outsideonline.com.

The Falken Eurowinter HS01 and Eurowinter HS01 SUV tires are studless tires that feature a new tread compound designed to perform in the harshest winter conditions.