American Tire Distributors Inc. is making significant digital marketing investments on several fronts to help drive consumers to dealers who sell its Hercules brand products. 

There’s a new Tirebuyer.com and it’s “an equity partnership between American Tire Distributors Inc. and Tirescanner.com," says Michael Welch, the new entity’s president and CEO.

New products, program enhancements and additional support from American Tire Distributors Inc. (ATD) are some of the things that Hercules dealers can expect to see in 2021, says Josh Simpson, senior vice president, proprietary brands, ATD. 

Demand for custom wheels has remained robust despite the impact of COVID-19, according to John Tak, senior director of merchandising for American Tire Distributors Inc.  In fact, “with people staying home, they are buying wheels,” he says. “Our dealers are telling us they are as busy as ever on the wheel side. And our wheel business has been up significantly.”