"Following a first half that was significantly impacted by the global pandemic, our third quarter performance reflected a strong rebound for Cooper," says Cooper Tire & Rubber Co. President and CEO Brad Hughes.

When customers arrive at your tire dealership ready to buy replacement tires for a CUV or SUV, guiding them through the selection process might seem akin to searching for a needle in a haystack.

The latest category of tires that offers year-round consumer convenience also promises to extend and add to one of the most common struggles independent tire dealers face: stocking an even wider assortment of products.