Apollo Tyres Ltd. took its newest tire to one of the nation's largest billboards — Times Square in New York City. The Vredestein Pinza all-terrain tire marks the brand's entry into the North American light truck and SUV tire market.
Nexen Tire America Inc. is adding a new extreme ultra-high performance tire to its lineup, as well as an updated all-weather tire for SUVs and light trucks.
Tire dealers can expand their portfolio of Cooper tires with the Cooper Endeavor for passenger cars and the Endeavor Plus for SUVs. Both tires are available for dealer orders.
Cooper Tire & Rubber Co. has launched the Discoverer Rugged Trek, an all-season SUV tire "made for off-road adventuring, while offering outstanding on-road performance for everyday use," according to Cooper officials.
Cooper Tire and Rubber Co.'s Discoverer Snow Claw tire won a 2020 Good Design award for its design excellence and was selected from more than 3,000 entries around the world.
When customers arrive at your tire dealership ready to buy replacement tires for a CUV or SUV, guiding them through the selection process might seem akin to searching for a needle in a haystack.
Modern Tire Dealer broke down the CUV and SUV tire segments by asking three all-important questions covering the forecast for the next five years, product mix, and where there’s the greatest growth. Nineteen tire makers weighed in.
