Apollo Tyres Ltd. took its newest tire to one of the nation's largest billboards — Times Square in New York City. The Vredestein Pinza all-terrain tire marks the brand's entry into the North American light truck and SUV tire market.
Cooper Tire & Rubber Co. has launched the Discoverer Rugged Trek, an all-season SUV tire "made for off-road adventuring, while offering outstanding on-road performance for everyday use," according to Cooper officials.
Modern Tire Dealer broke down the CUV and SUV tire segments by asking three all-important questions covering the forecast for the next five years, product mix, and where there’s the greatest growth. Nineteen tire makers weighed in.