American Tire Distributors Inc. is making significant digital marketing investments on several fronts to help drive consumers to dealers who sell its Hercules brand products.
The Hercules Terra Trac AT line has been extended to include two new products: the Terra Trac AT X-Journey, which addresses the growing CUV segment, and the Terra Trac AT X-Venture, which targets SUVs and light trucks.
Hercules Tire & Rubber Co. is building on its sports marketing portfolio with additional college basketball sponsorships in 2021, including a contest for the ultimate fanatic.
New products, program enhancements and additional support from American Tire Distributors Inc. (ATD) are some of the things that Hercules dealers can expect to see in 2021, says Josh Simpson, senior vice president, proprietary brands, ATD.
Hercules Tire & Rubber Co. will serve as the title sponsor of a virtual 5K held in conjunction with the Big South Conference. The race will raise funds for youth athletic programs throughout the Southeast.
The U.S. truck tire market looked much different at the end of last year than it does now. Through the end of 2019, 18.7 million medium truck tires had been shipped through the replacement downward trajectory, but numbers were still at respectable levels. And tonnage was increasing, albeit slightly. Then, not too long later, COVID-19 hit. And to say that things have not been the same since is an understatement.
Has the winter tire market been hurt by the growing all-weather segment and four-wheel-drive capabilities of crossover and sport utility vehicles? Not at all, say tire manufacturers, marketers and distributors.
Modern Tire Dealer broke down the CUV and SUV tire segments by asking three all-important questions covering the forecast for the next five years, product mix, and where there’s the greatest growth. Nineteen tire makers weighed in.
You are not in this alone. Tire manufacturers back your business in the form of associate dealer groups, which offer you payouts for purchases, discounts, training, opportunities to participate in annual trips and much more.
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