The Pirelli P Zero DHE will be original equipment on the new Ferrari 488 GT Modificata, a limited-edition car exclusively for use during track days and at Ferrari Club Competizioni GT events.

Pirelli & Cia SpA's Cyber Tire system will be OE on the McLaren Artura, a first for the system, which consists of a sensor in each tire that gathers and transmits data to software that has been integrated into a vehicle's computer.

The seventh generation of the Porsche 911 GT3 will be fitted with Michelin Pilot Sport Cup tires. Michelin Pilot Sport Cup 2 R Connect tires will be available as an option for the car.

It used to be that flashy sports cars ruled the ultra-high performance (UHP) tire market. But the market has also expanded as the car parc has changed. With more vehicles tuned with more performance-focused features, tiremakers have followed suit with more complex tires. The result is a healthy UHP tire market — one dealers can't afford to ignore.

Hankook Tire America Corp. is adding 23 new sizes to its all-season ultra-high performance Ventus V2 Concept2 (H457) passenger tire line, nearly doubling the product’s current size offerings. This brings its total to 45 size options. 

Continental Tire the Americas LLC has launched its latest all-season, ultra-high performance tire, the Continental ExtremeContact DWS^{06 Plus} . The new offering will be available in 100 sizes, covering 96% of the all-season, ultra-high performance market.

Pirelli & Cie SpA has designed a custom Scorpion Zero All Season tire for the latest version of the Land Rover Defender. The tire will be original equipment on the vehicle.

Atturo Tire Corp. is breaking into the American muscle car market with its new AZ850 Muscle ultra-high performance passenger tire line, which debuted today during SEMA360.