Apollo Tyres is raising the price of its Vredestein brand off-highway and passenger and light truck tires up to 8%. Off-highway tire prices will increase on June 1. Passenger and light truck tire prices will go up on July 1.
Apollo Tyres is taking aim at the North American commercial truck tire market with the introduction of Apollo brand medium truck tires next month. The roll-out represents the culmination of nearly five years of research and three years of real-world testing by trucking fleets across various vocations.
Apollo Tyres Ltd. is the latest tire manufacturer to announce a price increase. The company will raise prices on its Vredestein brand consumer tires up to 5%, effective March 1, "including adjustments at the article and pattern level."
The latest category of tires that offers year-round consumer convenience also promises to extend and add to one of the most common struggles independent tire dealers face: stocking an even wider assortment of products.
Has the winter tire market been hurt by the growing all-weather segment and four-wheel-drive capabilities of crossover and sport utility vehicles? Not at all, say tire manufacturers, marketers and distributors.
Once again Europe’s annual and prestigious Geneva International Motor Show took place at the beginning of March in Geneva, Switzerland. The show has traditionally been an important promotional platform for leading “A” brand tire manufacturers to showcase their latest innovative products and progressive developments for the future.
As a company, Vredestein is celebrating its 110th anniversary this year. When Emile Louis Constant Schiff founded N.V. Rubberfabriek Vredestein in the Netherlands in 1909, Modern Tire Dealer was still 10 years from existence.