Apollo Tyres Ltd. is expanding its product range in the United States and Canada with the launch of a new light truck tire, the Vredestein Pinza AT. 

Apollo Tyres is raising the price of its Vredestein brand off-highway and passenger and light truck tires up to 8%. Off-highway tire prices will increase on June 1. Passenger and light truck tire prices will go up on July 1.

Apollo Tyres is taking aim at the North American commercial truck tire market with the introduction of Apollo brand medium truck tires next month. The roll-out represents the culmination of nearly five years of research and three years of real-world testing by trucking fleets across various vocations.

What hasn’t changed in the last eight years? The sale price of Cooper Tire & Rubber Co. With its second acquisition deal in a decade underway, the price stands at $2.5 billion.

Apollo Tyres Ltd. is the latest tire manufacturer to announce a price increase. The company will raise prices on its Vredestein brand consumer tires up to 5%, effective March 1, "including adjustments at the article and pattern level."

When customers arrive at your tire dealership ready to buy replacement tires for a CUV or SUV, guiding them through the selection process might seem akin to searching for a needle in a haystack.

The latest category of tires that offers year-round consumer convenience also promises to extend and add to one of the most common struggles independent tire dealers face: stocking an even wider assortment of products.