Has the winter tire market been hurt by the growing all-weather segment and four-wheel-drive capabilities of crossover and sport utility vehicles? Not at all, say tire manufacturers, marketers and distributors.
True or false: A tire with the 3-Peak Mountain Snowflake symbol stamped on the sidewall is always a winter tire. The answer is false: A winter tire must be branded with the symbol, but that alone doesn’t make it a winter tire.