"Momentum” might be the operative word at Nokian Tyres
plc right now. Coming off a
record year in which the company grew
its Americas sales by nearly 40%, Nokian
is expanding its product offering with the Hakkapeliitta R5 - the
latest addition to its signature winter tire
family - and its new Outpost line of
The new Hakkapeliitta R5 and Hakkapeliitta R5 SUV tires from Nokian Tyres plc bring "a whole new level of safety to customers" and "will make winter driving more predictable than ever," says Steve Bourassa, Nokian's director of products.
Nokian Tyres plc's new Nokian One all-season passenger tire will be exclusively available in North America, joining the Nokian One HT to cover more than 91% of the all-season tire segment in the United States and Canada.
The latest category of tires that offers year-round consumer convenience also promises to extend and add to one of the most common struggles independent tire dealers face: stocking an even wider assortment of products.
Has the winter tire market been hurt by the growing all-weather segment and four-wheel-drive capabilities of crossover and sport utility vehicles? Not at all, say tire manufacturers, marketers and distributors.
Modern Tire Dealer broke down the CUV and SUV tire segments by asking three all-important questions covering the forecast for the next five years, product mix, and where there’s the greatest growth. Nineteen tire makers weighed in.