It used to be that flashy sports cars ruled the ultra-high performance (UHP) tire market. But the market has also expanded as the car parc has changed. With more vehicles tuned with more performance-focused features, tiremakers have followed suit with more complex tires. The result is a healthy UHP tire market — one dealers can't afford to ignore.

The United Steelworkers union says it “strongly opposes” the proposal from four Taiwanese tiremakers that would bring an end to the import investigation of passenger and light truck tires from Taiwan into the U.S.

Four Taiwan-based tire manufacturers have proposed a settlement with the Department of Commerce (DOC) that if successful, could result in the suspension of the U.S. government’s anti-dumping investigation into their passenger and light truck tire exports.

When customers arrive at your tire dealership ready to buy replacement tires for a CUV or SUV, guiding them through the selection process might seem akin to searching for a needle in a haystack.