Barnwell House of Tires Inc. operates throughout New York City — which has become the epicenter of the COVID-19 pandemic in the United States.

Starting one tire dealership from scratch is tough enough. Imagine starting a second one — after sitting on the sidelines for five years! Steve and Cindy Moeller can tell you all about it.

When Clint Berardi asks growers if they understand increased flexion (IF) and very high flexion (VF) tire technology, the response is usually, “No.”

As Thomas Geiger Jr. leads Capital Tire into its second century, he is ever mindful of a lesson from the dealership’s first 100 years. A company’s survival, says Geiger, “is all about relationships at every level." 

Owners Joe and Robert Bostick play up their store’s association with a popular television sitcom in their marketing. It's fun, memorable and always spotlights the service that draws customers to the Dr. Tire store in Estill, S.C.

When Alton Degenhardt suggested lower inflation pressures of farm equipment tires would reduce soil compaction, his customers were skeptical.

At the end of 2012, John Quirk made a deal that would forever change his business.

In the last three years the economy has dealt Northwest Tire Inc. a pretty tough hand. Oil prices fell. The Canadian exchange rate tumbled, and farm commodity prices dropped. Yet the 41-year-old tire dealership is thriving, expanding its footprint with new stores and adding locations in existing markets