As Thomas Geiger Jr. leads Capital Tire into its second century, he is ever mindful of a lesson from the dealership’s first 100 years. A company’s survival, says Geiger, “is all about relationships at every level."
Owners Joe and Robert Bostick play up their store’s association with a popular television sitcom in their marketing. It's fun, memorable and always spotlights the service that draws customers to the Dr. Tire store in Estill, S.C.
In the last three years the economy has dealt Northwest Tire Inc. a pretty tough hand. Oil prices fell. The Canadian exchange rate tumbled, and farm commodity prices dropped. Yet the 41-year-old tire dealership is thriving, expanding its footprint with new stores and adding locations in existing markets