Items Tagged with 'social media'

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Chip Wood

‘We’re in the Long Game:’ Tire Dealer of the Year Chip Wood Leads Tire Discounters Into the Future

The year was 1976. Armed with $5,000 in hard-earned savings and a matching loan from his father, 22-year-old Chip Wood opened his first tire store - a rough and tumble former gas station on the east side of Cincinnati, complete with missing windows and a garage door that was too small to accommodate a car. Nearly 45 years later, Wood's dealership, Tire Discounters, is one of the country's largest tire store chains, a state-of-the-art operation on the cutting edge of tire and auto service retailing. And Wood is MTD's 2020 Tire Dealer of the Year. 


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The Do’s and Don’ts of Social Media

Used properly and with a well-thought out strategy in place, social media can help tire dealers boost awareness, drive more traffic to their stores and secure repeat customers. Used improperly and in a scatter-shot way, social media can potentially damage a dealership’s reputation and drive customers away.
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