Planning for the new year might seem especially daunting given the rollercoaster of 2020, but Mike Brown says this isn’t the time to wing it. “You don’t want to throw out strategy when things are uncertain.”
Who typically sees more cars in your shop on a typical day: a master mechanic or a lube/tire tech? I’m sure you recognized that it’s your lube or tire tech. Now, think of the impact on your business when this person is performing at a high and consistent level.
Used properly and with a well-thought out strategy in place, social media can help tire dealers boost awareness, drive more traffic to their stores and secure repeat customers. Used improperly and in a scatter-shot way, social media can potentially damage a dealership’s reputation and drive customers away.
If you woke up with a sharp pain in your side, it’s not likely you would forget about calling your doctor and look instead for a salesperson to help ease the pain. But it may surprise you to know the roles of doctors and salespeople are more similar than you think.