For tire dealers who are committing to spending more time marketing themselves on social media in 2021, BFM Group Inc. provided some advice for how to make the most out of their efforts.
Used properly and with a well-thought out strategy in place, social media can help tire dealers boost awareness, drive more traffic to their stores and secure repeat customers. Used improperly and in a scatter-shot way, social media can potentially damage a dealership’s reputation and drive customers away.
With 450 employees and 57 stores, John Quirk is realistic that things can and will go wrong. “We work on over 30,000 cars a month. You’re going to make a mistake. When it happens, get the customer a rental car, put our best technician on it and fix the frickin’ thing as fast as you can.”
