Used properly and with a well-thought out strategy in place, social media can help tire dealers boost awareness, drive more traffic to their stores and secure repeat customers. Used improperly and in a scatter-shot way, social media can potentially damage a dealership’s reputation and drive customers away.
With 450 employees and 57 stores, John Quirk is realistic that things can and will go wrong. “We work on over 30,000 cars a month. You’re going to make a mistake. When it happens, get the customer a rental car, put our best technician on it and fix the frickin’ thing as fast as you can.”