When customers arrive at your tire dealership ready to buy replacement tires for a CUV or SUV, guiding them through the selection process might seem akin to searching for a needle in a haystack.
The U.S. truck tire market looked much different at the end of last year than it does now. Through the end of 2019, 18.7 million medium truck tires had been shipped through the replacement downward trajectory, but numbers were still at respectable levels. And tonnage was increasing, albeit slightly. Then, not too long later, COVID-19 hit. And to say that things have not been the same since is an understatement.
Modern Tire Dealer broke down the CUV and SUV tire segments by asking three all-important questions covering the forecast for the next five years, product mix, and where there’s the greatest growth. Nineteen tire makers weighed in.
Dandelions. Orange oil. Soybean oil. Guayule. With each new experiment in the building process, it’s clear tire makers are in the hunt for sustainable substitutes for rubber compounding materials in the tire manufacturing process.
