It used to be that flashy sports cars ruled the ultra-high performance (UHP) tire market. But the market has also expanded as the car parc has changed. With more vehicles tuned with more performance-focused features, tiremakers have followed suit with more complex tires. The result is a healthy UHP tire market — one dealers can't afford to ignore.
Apollo Tyres Ltd. is the latest tire manufacturer to announce a price increase. The company will raise prices on its Vredestein brand consumer tires up to 5%, effective March 1, "including adjustments at the article and pattern level."
Apollo Vredestein has rebranded its Snowtrac winter tire line as Wintrac. According to Vredestein officials, the new Wintrac "is even more suitable for current North American winters, as it will have improved performance in all types of wet conditions, while continuing to drive superbly on snow.”
As a company, Vredestein is celebrating its 110th anniversary this year. When Emile Louis Constant Schiff founded N.V. Rubberfabriek Vredestein in the Netherlands in 1909, Modern Tire Dealer was still 10 years from existence.