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ATD Says Demand for Custom Wheels Is Strong As Ever

Demand for custom wheels has remained robust despite the impact of COVID-19, according to John Tak, senior director of merchandising for American Tire Distributors Inc.  In fact, “with people staying home, they are buying wheels,” he says. “Our dealers are telling us they are as busy as ever on the wheel side. And our wheel business has been up significantly.”


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ATD Hosts ATDWheels Virtual Open House

American Tire Distributors Inc. (ATD) hosted its first, fully interactive ATDWheels Virtual Open House last week. The event gave more than 3,000 customers an in-depth look at the ATDWheels portfolio, including new wheel styles and digital wheel-selling tools.


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