With more than 30 years in the tire industry – including 28 operating Tire Source, an Akron, Ohio, area-based dealership with six locations across northeastern Ohio – Tom White has lived through a number of significant market developments, from the rise of big box retailers to the launch of tire manufacturer-owned e-commerce platforms and most recently, the economic shock of COVID-19.
Tire dealers are feeling the heat. The big guys are growing bigger. Finding and keeping reliable technicians is getting more expensive. And technology is requiring more expensive shop upgrades. Doom and gloom? Dennis McCarron says no. "It’s not doom and gloom because this is awesome."