What are truck tire manufacturers and marketers up against as the second half of the year begins? That’s a big question. And there’s no single, all-encompassing answer. 

Sentury Tire USA has rebranded its GroundSpeed line with a new website, groundspeedtires.com, that features an intuitive interface designed for both desktop and mobile use.

Sentury Tire USA's tire dealers have access to a new customer portal that provides live, visual updates of the progress of their orders, whether they're arriving via rail, road or sea.

 How are tiremakers and other tire suppliers helping to ensure good fill rates for dealers during the ongoing shipping crisis?

Sentury Tire USA's new Groundspeed medium truck tire line includes mainstream drive, steer, trailer and all-position sizes.

Sentury Tire USA’s recently introduced Groundspeed line includes more than several new TBR tires. The company also unveiled a full line of Groundspeed brand passenger and light truck tires during this week’s Specialty Equipment Market Association (SEMA) Show.

Sentury Tire USA launched a new TBR line at the Specialty Equipment Market Association (SEMA) Show. Delivery of the line will be available in January 2022.

It used to be that flashy sports cars ruled the ultra-high performance (UHP) tire market. But the market has also expanded as the car parc has changed. With more vehicles tuned with more performance-focused features, tiremakers have followed suit with more complex tires. The result is a healthy UHP tire market — one dealers can't afford to ignore.

When customers arrive at your tire dealership ready to buy replacement tires for a CUV or SUV, guiding them through the selection process might seem akin to searching for a needle in a haystack.