Bill Caldwell, senior vice president of sales and marketing for Continental Tire the Americas LLC, set the stage for this year’s Continental Gold Dealer meeting in Riviera Maya, Mexico, by reminding everyone of Continental’s upcoming 150th anniversary on October 8.

When customers arrive at your tire dealership ready to buy replacement tires for a CUV or SUV, guiding them through the selection process might seem akin to searching for a needle in a haystack.