As if CUVs weren’t already taking American roadways by storm, these versatile non-sedans are now increasingly the vehicle of choice for those who want to play off-road, too. It's adding complexity to the fast-growing CUV tire segment. Light truck tire experts break it down and answer the all-important question: What do tire dealers need to know as we move forward?

Kenda USA introduced its latest light truck tire during Automotive Aftermarket Industry Week in Las Vegas in November. The Klever A/T2 KR628 features “Tier 1 quality at a top Tier 3 price,” said Jimmy Yang, president of American Kenda Rubber Ind. Co. Ltd. Yang is also chairman of Kenda’s parent company in Taiwan.