"Momentum” might be the operative word at Nokian Tyres
plc right now. Coming off a
record year in which the company grew
its Americas sales by nearly 40%, Nokian
is expanding its product offering with the Hakkapeliitta R5 - the
latest addition to its signature winter tire
family - and its new Outpost line of
all-terrain tires.
There's not just one way to sell winter tires. We talked to three tire dealers, in three different markets, and found that each one is forging a unique path to winter tire profitability.
The new Hakkapeliitta R5 and Hakkapeliitta R5 SUV tires from Nokian Tyres plc bring "a whole new level of safety to customers" and "will make winter driving more predictable than ever," says Steve Bourassa, Nokian's director of products.
Cooper Tire and Rubber Co.'s Discoverer Snow Claw tire won a 2020 Good Design award for its design excellence and was selected from more than 3,000 entries around the world.
The Falken Eurowinter HS01 and Eurowinter HS01 SUV tires are studless tires that feature a new tread compound designed to perform in the harshest winter conditions.
The newest tires in the Falken lineup offer an update for winter driving: the Eurowinter HS01 and Eurowinter HS01 SUV tires are studless tires that feature a new tread compound.