"Momentum” might be the operative word at Nokian Tyres plc right now. Coming off a record year in which the company grew its Americas sales by nearly 40%, Nokian is expanding its product offering with the Hakkapeliitta R5 - the latest addition to its signature winter tire family - and its new Outpost line of all-terrain tires.

There's not just one way to sell winter tires. We talked to three tire dealers, in three different markets, and found that each one is forging a unique path to winter tire profitability.

The new Hakkapeliitta R5 and Hakkapeliitta R5 SUV tires from Nokian Tyres plc bring "a whole new level of safety to customers" and "will make winter driving more predictable than ever," says Steve Bourassa, Nokian's director of products.

Michelin North America Inc. is adding 41 sizes to its Michelin X-Ice Snow tire. The product will be available in 166 sizes eventually.

Pre-Q Galgo Corp. has unveiled a winter tread for the U.S. and Canadian markets.

The Michelin X-Ice Snow tire from Michelin North America Inc. will be available in 44 additional sizes beginning this month — and 119 sizes total.

The Falken Eurowinter HS01 and Eurowinter HS01 SUV tires are studless tires that feature a new tread compound designed to perform in the harshest winter conditions.

The newest tires in the Falken lineup offer an update for winter driving: the Eurowinter HS01 and Eurowinter HS01 SUV tires are studless tires that feature a new tread compound.