When it comes to financing, consumers don’t fit into a one-size-fits-all solution. And increasingly, experts recommend retailers offer an array of financing options to capture the broadest amount of consumers.

This column is about consumer finance options. And it may ruffle some feathers. I think that offering options to consumers so they can make the best decision for their vehicle, their budget and their situation is great. What I see as a massive opportunity for our industry is in how we offer that option.