Are M/T tires for enthusiasts seeking adventures or their buttoned-down brethren chasing a certain look? Modern Tire Dealer asked manufacturers for details about the consumers they are targeting as well as their latest M/T tires.
Of the 19 tire manufacturers who responded to our questions, 11 have introduced new M/T tires since 2015. And at least three more new M/T tires are expected to be unveiled in the next 24 months. Nick Gutierrez, sales manager for Sentury Tire Americas, refers to it as a “flash flood.”