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Readers Respond to Michelin Selling BFG Tires Online

Readers Respond to Michelin Selling BFG Tires Online

Prior to the public announcement it was going to sell BFGoodrich tires online, Michelin North America Inc. informed its dealers of the news. After Mary McLaughlin, owner of Independent Tire & Auto Inc. in North Andover, Mass., read the email, she had strong feelings about Michelin’s strategy. She shared both the email and her response to Michelin with us.
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