Items Tagged with 'Wayne Williams'

ARTICLES

Simple Truths in Retailing that Never Change

Simple Truths in Retailing that Never Change

Have you ever read something that just hit you like a ton of bricks because its truth and potential impact were immediately understood? When I run across material like this, I save it. When I refer to it later, I’m often amazed that the truth is more relevant now than when I first read it.
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Assume the Sale! Put Customers in a Buying Mood

Assume the Sale! Put Customers in a Buying Mood

Customers can be confusing. I don’t like to be confused, so I’m a little pushy. I want to know what a customer is thinking. I like to assume the sale. I assume from the start that my chances of making any sale are great right from the get-go. I know that this attitude has won a lot of sales for me over the years, and it continues to do so.
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How Do You Sell Tires to Friends?

How Do You Sell Tires to Friends?

We all have customers who are friends, probably many; however, we can’t trade on relationships alone, we must be better than that. If the customer standing in your store is a friend, don’t be offended if he or she has used their smartphone to do a little pre-shopping before they stopped in.
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