Walt Holland comes from a family of miners and spent 30 years working in Nevada's gold, silver and copper mines. But he couldn't fight the urge to be his own boss, so in 2016 he became a tire dealer.

Iowa Tire Sales Co. sells tires for everything from lawn mowers to mining equipment. But agricultural tires and the growers who own them are special to store owner Jeremy Howard.

Although demand for retreads is increasing, low-cost imported tires continue to squeeze profitability. Aggressive truck stop chains, manufacturer price increases and supply issues are the latest headwinds.

On a scale of 1 to 10, what grade would you give commercial tire makers for the sales and service support they provide your dealership?

On any business day, two to four bays are generating up to 40% of business at the North Gateway Tire Co. Inc. store in Medina, Ohio.

Michelin North America Inc. is targeting a fast-rising segment of the truck tire industry with its new Michelin X Multi D, a regional drive-position tire designed for trucks and fleets making shorter, more regional urban hauls.