Walt Holland comes from a family of miners and spent 30 years working in Nevada's gold, silver and copper mines. But he couldn't fight the urge to be his own boss, so in 2016 he became a tire dealer.
Are M/T tires for enthusiasts seeking adventures or their buttoned-down brethren chasing a certain look? Modern Tire Dealer asked manufacturers for details about the consumers they are targeting as well as their latest M/T tires.
Michelin North America Inc. is targeting a fast-rising segment of the truck tire industry with its new Michelin X Multi D, a regional drive-position tire designed for trucks and fleets making shorter, more regional urban hauls.
