As if CUVs weren’t already taking American roadways by storm, these versatile non-sedans are now increasingly the vehicle of choice for those who want to play off-road, too. It's adding complexity to the fast-growing CUV tire segment. Light truck tire experts break it down and answer the all-important question: What do tire dealers need to know as we move forward?
When customers arrive at your tire dealership ready to buy replacement tires for a CUV or SUV, guiding them through the selection process might seem akin to searching for a needle in a haystack.
Modern Tire Dealer broke down the CUV and SUV tire segments by asking three all-important questions covering the forecast for the next five years, product mix, and where there’s the greatest growth. Nineteen tire makers weighed in.
Over the last five years, Modern Tire Dealer has written regularly on the CUV (crossover utility vehicle) tire segment, based on the popularity of CUVs.
Open Country light truck tires account for more than half of Toyo Tire U.S.A. Corp.’s consumer tire sales. They may account for even more following the introduction of the Open Country Q/T and C/T.
Expect to stock, and sell, more do-it-all tires for today’s want-it-all consumers. Crossover utility vehicle (CUV) owners demand comfortable, smooth rides; but they also want to haul lumber from the hardware store on the weekend. They expect the fuel-efficiency of a sedan, but are looking for more space so there’s room for neighbor kids to tag along on an afternoon adventure. They like the view from seats that are higher, but don’t want the rough ride of a truck. In short, they want it all.
Continental Tire the Americas LLC has added more value to its value-focused Grabber HTS line with tread patterns specific to metric and LT sizes, longer tread wear and quieter performance.
