Nexen Tire America Inc. has kicked off its 2021 U.S. motorsports program, which includes Formula Drift, King of the Hammers, the Ultra4 Racing series, Championship Off-Road Racing and the Pikes Peak International Hill Climb.
Nexen Tire America Inc. has updated its tire warranty as of March 1, and also created a one-stop resource for tire dealers with the company's marketing tools, training resources, associate dealer program info and more.
It used to be that flashy sports cars ruled the ultra-high performance (UHP) tire market. But the market has also expanded as the car parc has changed. With more vehicles tuned with more performance-focused features, tiremakers have followed suit with more complex tires. The result is a healthy UHP tire market — one dealers can't afford to ignore.