Tire dealers in need of a pep talk and a reminder of all they’ve encountered and adjusted to in 2020 need to look no further than Rich Kramer’s remarks that capped off the virtual conference hosted by Goodyear Tire & Rubber Co. “We’ve always known that each of you is essential to keep the world moving. Well, now everybody else knows, as well."

Goodyear Tire & Rubber Co. will continue to focus on fleets in 2021 with new fuel-efficient-focused tires, three new retreads, plus a portal to help fleet managers manage multiple aspects of their tire programs.

Goodyear dealers won’t be gathering in Orlando in early 2021 as originally planned, so this week Goodyear Tire & Rubber Co. is hosting an online virtual conference to unveil its newest products to the marketplace, including a new line of all-terrain tires.

BTS Tire & Wheel Distributors hosted about 150 customers for in-person training, equipment demonstrations and a trade show this month. In a year where most dealer events were canceled due to COVID-19, the BTS team wanted to find a safe way to offer the help it traditionally offers customers.

The wholesale division of Black’s Tire Service Inc. regularly plans events for its customers, bringing in vendors, trainers and speakers to talk about how they can improve their businesses. In 2020, that’s proven to be more important than ever. And so with safety precautions in place, the show will go on.