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Cover Story - August 2015

Test the alternatives as wheel weight markets shift away from lead

By: Ann Neal

Tire dealers in Minnesota, the latest state to ban lead wheel weights, have about five months to find non-lead alternatives. Minnesota’s wheel weight law goes into effect on Jan. 1, 2016. In addition to Minnesota, lead wheel weights are illegal in California, Illinois, Maine, New York, Vermont and Washington.

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Tire registration: voluntary or mandatory? Readers respond

Each month we ask members of our National Advisory Council (NAC) a question or questions on a current hot topic. This month we asked, “What are your thoughts on tire registration? Do you believe it should be made mandatory or remain voluntary?” Here are some of their responses

Figure 1: Removing the tire pressure sensor.

TPMS: Subaru Legacy and Outback 2005-2013

The tire pressure monitor system (TPMS) on the 2005 – 2013 Subaru Legacy and Outback checks the tire pressures of all four road wheels when the vehicle is driven at speeds above 25 mph (40 km/h), and warns in the event of a loss of pressure by means of a low tire pressure warning light.

Mike Fox says fewer consumers are walking in the door and relying solely on a dealer’s expertise when buying tires. With that in mind, marketing your business is critical.

Tire Pros University

Tire Pros is taking its marketing training on the road, meeting with its network of independent tire dealers for eight hours of discussion and data sharing during its Tire Pros University (TPU) summer classes.

For consumers shopping for all-season tires with maximum tread life, Michelin’s lineup now includes the Defender LTX M/S, with fitments for 1/2- and 3/4-ton pickups, plus crossovers and SUVs.

Michelin replaces the LTX M/S2

The newest tire in Michelin North America Inc.’s fleet isn’t designed to be an original equipment star. But that’s not to say the tire manufacturer isn’t expecting big things from the Defender LTX M/S. Michelin believes the Defender LTX is destined to become its top selling light truck tire — in part because it’s replacing the company’s current No. 1 LT tire.

Ricky Keith operates the presses. A second tire plant was built in Unicoi, Tenn., in 1996.

Mateer to the rescue

McCreary Tire & Rubber Co. found itself at a crossroads in the early 1980s. The tire company founded by Harry McCreary in 1915 was in dire straits financially after more than 60 years of success. Bankruptcy was perhaps the most logical course of action.

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