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Cover Story - September 2015

MTD's 2015 Tire Dealer of the Year Ricky Benton: ‘It’s all good’

By: Joy Kopcha

Ricky Benton knew he wanted to be his own boss. Growing up on a farm, he was accustomed to a hard day’s work. By the time he graduated from West Columbus High School in 1973, he had cashed paychecks from a sewing factory, a tire retread shop and a plywood mill.

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Figure 1: Changing the sensor mode.

TPMS: Hyundai Sonata 2008-2010

The tire pressure monitoring system (TPMS) of the 2008-2010 Hyundai Sonata monitors the air pressure in the four road tires with wheel-mounted tire pressure sensors. To do this, the system uses a receiver, four radio frequency (RF) tire pressure sensors, a warning indicator on the instrument cluster, and a data circuit to perform system functions.


Europe is Definitely Under Pressure

Anyone involved in the tire industry, whatever part of the world you live in, knows and understands that tire pressure is an extremely important issue when it comes to safe driving. However, try telling that to the average European driver who, it seems from recent market surveys, completely ignores the dangers of driving on under-inflated tires.

Goodyear Tire & Rubber Co. was the first tire manufacturer to start selling its tires directly to consumers via a website. Will others follow?

Note to tire manufacturers: ‘You can’t have your cake and eat it, too’

Each month we ask members of our National Advisory Council (NAC) a question or questions on a current hot topic. This month we asked, “Goodyear was the first tire manufacturer to begin selling tires directly to consumers online. Now Michelin has a pilot program that includes tire installation. What are your thoughts on this development? How do you feel it will affect your business?” Here are some of their responses.

Ten percent of all drivers at any given moment are being distracted by cell phone activities. Taking your eyes off the road for two seconds doubles your risk of an accident.

Distracted driving

It shouldn’t take an accident followed by an expensive trial to convince businesses to implement effective policies on distracted driving. And, even if the company has a policy, it also shouldn’t take a distracted driving case to make the business enforce it.

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