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Cover Story - January 2016

‘Will We See a Recession?’

By: Joy Kopcha

Raw material prices dropped so significantly in 2015 that the one thing everyone expected to happen during the year never materialized. Tire prices didn’t go up.

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Walmart is ‘Driving Customers to My Door’

I can certainly sympathize with the Herchick family (per your editorial in the November 2015 issue of Modern Tire Dealer). Having only started eight years earlier, we can all look back at better times.

Figure 2: Identifying tire pressure sensor components.

TPMS -- 2011-13 Chrysler 200

The tire pressure monitoring system (TPMS) monitors air pressure in the four road tires (excludes spare). Pressure in the spare tire is not monitored. There are two tire pressure monitoring systems available, a base system and a premium system. The base system does not specify how many tires are low or where they are located. The premium system does so.

CEO Michael Zuieback personally gave some of the Discount Tire employees rides at the Las Vegas Motor Speedway prior to the Pit Crew Challenge, a yearly event hosted by Chairman Bruce Halle. Zuieback races in various spec Porsche series.

The Future of Discount Tire

When he joined Discount Tire in 2001 as assistant vice president of strategic planning, Michael Zuieback focused on “capturing the values of the company,” as he puts it.


A Simple Technique to Compete with the Big Boys

Every tire dealer in America competes against strong, established, online tire providers. Most independent tire dealers also compete with the largest independent “tires only” retailer in the country, and many compete directly with Sam’s, Costco and other membership warehouse clubs.


Demand Trends are Holding Strong Despite Lack of Harsh Winter Weather

According to the results of our dealer survey, demand for replacement tires increased in November. Indeed, from a volume standpoint the dealers reported they sold 0.6% more tires in November on a year-over-year basis, following a 0.1% increase in October and a 0.6% increase in September.

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