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Cover Story - December 2016

2016 SEMA Show/Global Tire Expo

By: The MTD Staff

Mud-terrain tires were among the hot products at the 2016 Specialty Equipment Market Association (SEMA) Show, along with industry experts eager to answer all-important questions like how to sell more tires.

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Donation to Support Law Enforcement/Community Relations

On behalf of the San Mateo County Sheriff’s Activities League (SAL), I would like to thank you for your support. As the recipient from Alpio Barbara of Redwood General Tire, your 2016 Tire Dealer of the Year, your donation of $4,750 is an investment in the youth of San Mateo County.

Figure 1: Locating the TPMS reset switch. (All art courtesy of Toyota Motor Sales U.S.A. Inc.

TPMS: 2006-2016 Toyota Tacoma

The tire pressure monitoring system (TPMS) of the 2006-2016 Toyota Tacoma is designed to provide warning when tire inflation pressure of one or more tires (including the spare tire) is low. A tire pressure monitor valve sub-assembly equipped with a tire pressure sensor/transmitter is installed in each tire and wheel assembly.

BATO executive John Baratta, left, plays host to new Bridgestone Americas Inc. CEO and President Gordon Knapp. Pricing is an issue, says Knapp.

Bridgestone Targets OE, Larger Sizes, and the ‘Boss’

New tire lines, increased marketing efforts and sales support for dealers, plus a “doubling down” on its consumer focus were the major highlights from the Bridgestone Consumer Tire Business Meeting held last month in Los Angeles. Roughly 200 dealers were in attendance.

The driving simulation room features a race car parked in front of a large curved screen that offers a 360-degree view. The simulator primarily tests handling, but braking and other variables also are measured.

Hankook Sees the Future in the Technodome

Hankook Tire Co. Ltd. wants its new research and development center to make a statement. The 1-million-square-foot structure in Daejeon, Korea, a city known as “Asia’s Silicon Valley,” is an impressive sight. The building was designed by the same architect who created Apple’s world headquarters, and the stark white floors and walls of windows give the space a modern, Apple-ish look.

Hunter says quick alignment checks are a high-profit preventative maintenance sales tool. Hunter’s system provides alignment readings on the entire truck at a glance.

Heavy-Duty Alignment Opportunities

Improved tire wear and better fuel efficiency are the benefits of a properly aligned commercial truck. Yet many operators neglect alignments, according to major tire equipment manufacturers who estimate that up to 70% of commercial vehicles need the service.

Twin Valley Tire’s flagship location in Milbank, S.D., sells everything from consumer tires to farm and off-the-road tires. But used farm tires are a big part of the bottom line, and Jamie LaRoche, part-owner of Twin Valley, says the dealership sells them online and ships them to Mexico, Indonesia, and Canada.

Dealers Find Their Own Farm Tire Niches

Corn and soybean farmers near Twin Valley Tire Inc. in Milbank, S.D., have had a good year. The rain fell at the right time, and farmers harvested record yields of the region’s biggest crops. “Most said it was the best they’d ever seen,” says Jamie LaRoche, part-owner of the tire dealership with Brendan Van Sambeek.


The Brexit Cloud Continues to Dominate the European Tire Market

As I write this article, America is deciding on its next president after what I’m sure everyone agrees has been a long period of campaigning and arguments. In Europe as well there has been a recent period of debated uncertainty as it is now almost six months since the UK population decided by an extremely narrow 52% to 48% majority to leave the European Union.


Building Trust Through Engagement Skills

You can buy advertising, but you can’t buy trust. I’m an outgoing person. I like to engage people in a wide variety of ways, mostly individually or in smaller groups because I like understanding what people are really saying. I take responsibility seriously. I often feel the weight and responsibility that is inherent in certain situations.

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