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Cover Story - November 2018

R/T Tires: New Category, Not Marketing Hype

By: Bob Ulrich

Is the alphabet soup known appropriately as the LT tire market big enough for another letter? Until recently, there were only three types of LT-sized tires: H/T for highway-terrain, A/T for all-terrain and M/T for mud-terrain.

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(From left): Matt Veal, Matt Petersen and Kalina Petersen are partners in Alignment Pros–Point S, which has specialized in alignment service since 1990. Courtesy of Alignment Pros-Point S
Article

Tactics for Boosting Alignment Sales

How important is alignment service to Matt Petersen and Kent Coleman? For Petersen, it’s what sets Alignment Pros–Point S apart from competitors in Gillette, Wyo. For Coleman, it is the service that drives the most profits at his six Salt Lake City area Big O Tires stores.

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